Rumor Psychology

The Watercooler Effect

Rumor Psychology

Social and Organizational Approaches

by Nicholas DiFonzo and Prashant Bordia

About the Authors

Nicholas DiFonzoNicholas DiFonzo earned his PhD in social and organizational psychology from Temple University in 1994, where he was awarded the Marianthi Georgoudi Dissertation Award for philosophical and theoretical contributions to the field of psychology. He is currently professor of psychology at the Rochester Institute of Technology. He is a member of numerous professional associations including the American Psychological Association, the American Psychological Society, and the Society for Personality and Social Psychologists. Dr. DiFonzo currently serves as consulting editor for Social Influence. He has published numerous journal articles, book chapters, encyclopedia entries, and technical reports pertaining to the topic of rumor. He has also written a general press book entitled The Watercooler Effect: A Psychologist Explores the Extraordinary Power of Rumors (Avery/Penguin). Dr. DiFonzo has given numerous presentations and invited addresses on rumor at academic conferences, presented seminars to business audiences on the topic of managing rumor, received funding from the National Science Foundation to research rumor, and has served as an expert witness in court cases involving rumor. He resides in Rochester, NY.

About Professor Nick page.

Nicholas DiFonzo’s Faculty Web Page

Prashant BordiaPrashant Bordia is an associate professor in the School of Management at the University of South Australia. He obtained his PhD in social and organizational psychology from Temple University in 1996, where he was awarded the Vanderveer Fellowship in 1995. He is a member of the U.S. Academy of Management and the Australian Psychological Society and an international affiliate of the American Psychological Association. He is on the editorial boards of Group & Organization Management, the Journal of Business and Psychology, and the Journal of Business Communication. He was awarded the University of Queensland Foundation Early Career Research Excellence Award in 2003. Dr. Bordia has published numerous articles in refereed journals and book chapters, received funding from the Australian Research Council to study rumors, and served as an expert witness in court cases involving rumor. He resides in Adelaide, Australia.

Prashant Bordia’s Faculty Web Page