Category Archives: Article

Blog: Ask Professor Nick

Rumour Mill in Overdrive before US Election

Professor Nicholas DiFonzo, the author of “Water Cooler Effect” has his own explanation on why rumours are so popular with the American electorate at the moment… continued…

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Time.com Q&A on Rumor

Here is a Time.com Q&A article I wrote this week covering a variety of rumor topics.

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Shelf Awareness

Here’s a review of The Watercooler Effect from Shelf Awareness

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Political Rumors in the US Presidential Election

This week I posted three blogs on the Penguin site on the topic of Political Rumors in the US Presidential Election. Please check them out.

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2008 Election Rumors | NY Post Article

Read my brief analysis of the 2008 Election rumors in this NY Post article (Sunday September 14, 2008).

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Inaccuracy of Anonymous Gossip Sites

[From an excellent former student of mine] Greetings, Professor– I hope this note finds you well. Congratulations (a little in advance) on your new book–it’s quite the testament to the significant body of knowledge you’ve acquired via your research. While reading RIT’s news, I happened across an article about your blog at profnick.com and thought […]

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Obama’s Response to Rumors

In some recent interviews with press, I give the Obama campaign a high mark for his handling of false rumors. These include that he is a Muslim, that he swore his oath of Senate office on a Koran, and that he refuses to pledge allegiance to the flag. The rumors are interesting because they capitalize […]

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Lying to Get Ahead at Work

Nicholas DiFonzo, a psychology professor at Rochester Institute of Technology and author of “The Watercooler Effect,” which looks at why people spread rumors in the workplace, said that such actions are “obviously self-enhancing.” “You don’t need to be a Ph.D. in psychology to see that this will get you some points, socially or professionally,” DiFonzo […]

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