Category Archives: Rumors

Blog: Ask Professor Nick

Exploring the Psychology of Rumors

How powerful is the rumor mill and why are rumors so easy to believe yet so difficult to quash? We’ll talk this hour with Psychologist Nicholas DiFonzo, whose new book is “The Watercooler Effect: A Psychologist Explores the Extraordinary Power of Rumors” (Avery,2008). Download MP3 File

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Professor Nick on Dr. Drew Live

Nicholas DiFonzo joins Dr. Drew to talk about his book “The Watercooler Effect” and how rumors are a fundamental phenomenon of social beings… listen…

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Rumour Mill in Overdrive before US Election

Professor Nicholas DiFonzo, the author of “Water Cooler Effect” has his own explanation on why rumours are so popular with the American electorate at the moment… continued…

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Time.com Q&A on Rumor

Here is a Time.com Q&A article I wrote this week covering a variety of rumor topics.

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Shelf Awareness

Here’s a review of The Watercooler Effect from Shelf Awareness

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Political Rumors in the US Presidential Election

This week I posted three blogs on the Penguin site on the topic of Political Rumors in the US Presidential Election. Please check them out.

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Interview on the Exchange

Wednesday, 9/17/08. John Pemble hosts The Exchange. His guest is author Nicholas DiFonzo, author of the book, The Watercooler Effect. They discuss how rumors occur, why people believe them, and the big effects that rumors can have on society.

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2008 Election Rumors | NY Post Article

Read my brief analysis of the 2008 Election rumors in this NY Post article (Sunday September 14, 2008).

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Wisconsin Public Radio

Interview with Joy Cardin, Friday, 9/12/2008, 6:00 AM, …easy to believe… tough to silence… After six, Joy Cardin and her guest takes a look at rumors… why we believe them… why we spread them… and how they affect our behavior.

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The Watercooler Effect | What’s truth got to do with it?

Interview at Rochester Institute of Technology, August 2008, with Susan Galowicz and Michael Saffran.

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